Tuesday, 17 April 2012

PETALING JAYA - South-East Asia’s 4G broadband pioneer Packet One Networks (Malaysia) Sdn Bhd ("P1") is injecting RM30 million to kick start its P1 4G rollout in East Malaysia. P1 is expected to make its debut in East Malaysia by quarter two this year starting with Kota Kinabalu in Sabah.

P1’s Chief Executive Officer Michael Lai said consumers and businesses in East Malaysia in particular Kota Kinabalu will soon enjoy the power of 4G broadband by P1. The P1 deployment team has begun rolling out in Kota Kinabalu and by the end of this year expect to cover about 55 per cent of households in that city. In line with P1’s mission of Broadband for All, P1 will gradually expand its coverage to Kepayan, Lido, Fortuna, Karamunsing, Menggatal, Likas, Penampang, Pertagas, Inanam, Nosoob, Damai, Kingfisher Park within Kota Kinabalu, to other towns in Sabah and the state of Sarawak.

"Our strategy is to rollout P1 services one location at a time and best manage our deployment resources between East and West Malaysia," Lai informed. Commenting on the response expected in East Malaysia with regards to P1 4G service and packages, Lai hopes that the service will be a hit in East Malaysia just like its success with West Malaysia friends. P1?s coverage expands to 52 per cent of the population as at end of last year.

"People who know about the best value for money in broadband will know that P1 offers the best value for cost per gigabyte. The easy plug and play method of P1 4G minus the hassle of subscribing to a fixed telephone line for broadband are great plus points to experience P1’ service. "What?s also amazing is with P1?s OnePlan™ packages that bundle a fixed modem for home and an on-the-go modem, P1 customers can have the best 4G experience at the best value for money; using the right device for the right purpose," Lai explained.

In the last three years since P1’s service was introduced in West Malaysia, about 400 000 Malaysians are today enjoying an average of 17GB of data usage per month on P1?s 4G network. The interesting fact is, Malaysians using P1 4G service are already ahead of the forecast by Informa Telecoms & Media on the Asia Pacific monthly average Internet traffic per user in 2012 to be at 12.4GB.

Lai continued, "We are truly excited that East Malaysia will be enjoying the freedom of 4G high speed broadband. Our 4G network is revolutionising the way people communicate and we know this connectivity will be a key communications and technology enabler for many years to come. With P1’s 4G network, we hope to contribute positively to East Malaysia’s economy, especially within the SME business as well as the tourism industry.

"Sabah and Sarawak are blessed with unique wildlife and beautiful landscape. The broadband access can enable international tourists and backpackers much easier navigation and discovery of its natural wonders as well as online promotion of the states? tourism hotspots. We understand a positive impact broadband access could have on GDP (gross domestic product) and attracting foreign direct investment. It also contributes to promoting national competitiveness by facilitating in a knowledge-based economy and creating knock-on effects in other sectors," Lai explained.

P1 4G broadband is designed for rapid and wide area deployment that serve as the best solution for cost-effective broadband access, especially in suburban and rural areas within geographically diverse locations like Sabah and Sarawak.

"P1 will continue investing into its network, in both capacity and further coverage as well as in delivering highly innovative and state of the art product and services alongside with P1’s unique brand experience," Lai concluded.

About Packet One Networks (Malaysia) Sdn. Bhd.

Packet One Networks (Malaysia) Sdn Bhd ("P1"), a subsidiary of Green Packet Berhad with South Korea leading Operator, SK Telecom as second largest shareholder, is Malaysia’s first and leading 4G telecommunications company.

P1 4G represents the first large-scale commercial 4G WiMAX deployment in Southeast Asia, and the first large-scale deployment of an 802.16e 2.3GHz WiMAX network outside Korea.

Although LTE is still in its infancy in Malaysia, P1 is already gearing up for 4G LTE transition and deployment through strong strategic partnerships with the world?s largest LTE proponents namely Qualcomm International, China Mobile Limited and being accepted into the elite Global TD-LTE Initiative ("GTI") that encompasses more than half the world?s market potential.
P1’s goal is to bridge the digital divide by making access to the internet universal, ubiquitous and affordable for every Malaysian. P1 hopes to play a major part in realizing the nation's goal providing Broadband for All.

P1 is the winner of the Red Herring Asia’s Most Innovative Private Technology Company in 2008 and is listed in the Malaysia Book of Records as Malaysia’s first WiMAX telco (August 2008). In 2009, P1 bagged the MSC Malaysia APICTA Best of Start-Up Companies award. P1 is awarded the 2010 Most Promising Service Provider of the Year by the prestigious 2010 Frost & Sullivan Malaysia Telecoms Awards. P1’s "Sudah Potong?" advertising campaign bagged gold at the highly coveted 2010 Malaysia Effie Awards. In 2011, P1 bags the Best Enterprise Brand of the year 2010 from Global Golden Brand Award. At the same time, P1 is awarded by Global Leadership Awards in Internet Category. For more information on P1 4G, visit