9 April, Petaling Jaya - Packet One Networks Sdn Bhd (P1) today
announced its latest P1 ToGo promotion campaign, offering 1-month free subscription
for those who purchase online. This is set to enable the 36% of data hungry youths
aged from 20 -34, especially urbanites, to stay connected with ease and worry-free
on limited data usage.
It is a growing trend that youths in urban areas have multiple devices connected
to the Internet simultaneously. In addition, heavy consumption of high definition
(HD) content and utilization of large screen devices are identified as the main
reasons of data limit depletion before the end of a bill cycle. Recognizing these
consumer habits, the P1 ToGo campaign is offering more value to users by giving
unlimited data with speed up to 1Mbps at only RM115.53 per month.
"Digital activities among consumers of all ages, especially the millennial generation,
are increasing over the years, and we are very excited to see this trend," said
Lai Shu Wei, Chief Marketing Officer of P1. "With high penetration of social networking
and online engagement, the need to be online at all times, anywhere and everywhere
on multiple devices is high. At P1, we are set to fulfill these needs of the data
hungry users and enable them to utilize the Internet to its full potential."
"Youths are migrating to urbans areas for better career opportunities. Majority
of them would own multiple devices and depend heavily on Internet to find job as
well as stay connected with the family," added Shu Wei. "The MX 230 modem in the
package would address their needs as the modem allows multiple devices to be connected
and shared, indoor and outdoor, anytime. With this MiFi modem, users are able to
connect their laptop, and mobile devices, such as smartphones, and tablets, while
they are on the go. And the good news is, those who subscribe online during the
campaign period will enjoy free subscription for the first month," concluded Shu
The campaign is running from 6 April to 13 May 2015. More information about this
campaign is available on www.p1.com.my/wifi.