BACK
Monday, 30 July 2012
P1 Sets Example in Customer Engagement with Google
Explores latest Internet technology during live corporate event

KUALA LUMPUR - Packet One Networks Sdn Bhd (“P1”), South-East Asia’s 4G broadband pioneer is taking proactive steps to engage with customers through the latest technology. Using Google+ Hangouts on Air technology to broadcast its corporate event live over the Internet, the company received enquiries from beyond its event venue to as far reaching as New Zealand.

The event themed “Thriving your business in the digital world,” was aimed at reaching out to local SME owners to take advantage of technology specifically in the telecommunications industry to propel their business in the digital world.

Said CEO of P1, Michael Lai at his session which was focused on building a digital organisation using P1’s history and background, “As technology becomes a key driver to growing a successful business, entrepreneurs must embrace technology to leverage on their business partners, products and services as well as their brand. We want to set an example by giving fresh and innovative ideas to businesses. This is one way they (SMEs) can be far-reaching and are no longer confined by geographical boundaries. The best part is it does not cost a lot of money.”

Sajith Sivanandan, Country Manager of Google Malaysia said, “Last year, we introduced Hangouts On Air to a limited number of broadcasters, enabling them to go live on the Internet for all the world to see. Since May this year, we have made it available to Malaysians and it’s fantastic to see people and brands like P1 make use of the feature in lots of creative ways. And they’ve made one thing crystal clear: when groups of passionate individuals or brands broadcast live, the results can be truly remarkable.”

“Convergence of communications and IT is the way into the future. With the growing demand of social media on the digital platform, we also recognise the impact of these channels of communications and already have a dedicated digital care team to manage these sites. Moving forward, we will continue to embrace and leverage more new technologies such as Google+ Hangouts on Air to enhance our outreach to potential business owners and even end-users,” added Lai.

’Hangouts on Air’ is a free service on Google+ that allows people and brands to broadcast publicly. By checking “Enable Hangouts On Air,” you can broadcast your live Hangout —from the Google+ stream, your YouTube channel or your website — to the entire world. Once off the air, Google uploads a public recording to your YouTube channel, and to your original Google+ post for easy sharing and re-sharing even after the broadcast is over.

The P1 event aimed at reaching out to local SMEs to educate them on how technology such as Google+ Hangouts on Air can be a great tool to minimise operation costs. The event also showcased P1’s commitment to embracing new technology and engaging with local SMEs. The event was successfully organised by P1 and Netregy Systems in Petaling Jaya.


About Google

Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.my

For media inquiries, please contact:
Zeffri Yusof
Phone: +603 21697492
E-mail: zeff@google.com


About Packet One Networks (Malaysia) Sdn. Bhd.

Packet One Networks (Malaysia) Sdn Bhd ("P1"), a subsidiary of Green Packet Berhad with South Korea leading Operator, SK Telecom as second largest shareholder, is Malaysia’s first and leading 4G telecommunications company.

P1 4G represents the first large-scale commercial 4G WiMAX deployment in Southeast Asia, and the first large-scale deployment of an 802.16e 2.3GHz WiMAX network outside Korea.

Although LTE is still in its infancy in Malaysia, P1 is already gearing up for 4G LTE transition and deployment through strong strategic partnerships with the world’s largest LTE proponents namely Qualcomm International, China Mobile Limited and being accepted into the elite Global TD-LTE Initiative ("GTI") that encompasses more than half the world’s market potential.
P1’s goal is to bridge the digital divide by making access to the internet universal, ubiquitous and affordable for every Malaysian. P1 hopes to play a major part in realizing the nation's goal providing Broadband for All.

P1 is the winner of the Red Herring Asia’s Most Innovative Private Technology Company in 2008 and is listed in the Malaysia Book of Records as Malaysia’s first WiMAX telco (August 2008). In 2009, P1 bagged the MSC Malaysia APICTA Best of Start-Up Companies award. P1 is awarded the 2010 Most Promising Service Provider of the Year by the prestigious 2010 Frost & Sullivan Malaysia Telecoms Awards. P1’s "Sudah Potong?" advertising campaign bagged gold at the highly coveted 2010 Malaysia Effie Awards. In 2011, P1 bags the Best Enterprise Brand of the year 2010 from Global Golden Brand Award. At the same time, P1 is awarded by Global Leadership Awards in Internet Category.

Since its inception, P1 has received the following accolades:
2008 •Red Herring Asia’s Most Innovative Private Technology Company
•Malaysia Book of Records - Malaysia’s first WiMAX telco
2009 •Malaysia APICTA Best of Start-Up Companies
2010 •Frost & Sullivan Malaysia Telecom Awards – Most Promising Service Provider of the Year
•Malaysia Effie Awards - “Sudah Potong?” Campaign (Gold)
2011 •Best Enterprise Brand by Global Golden Brand Awards
•Global Leadership Awards – Internet Category
2012 GoMobile – Best Home Broadband

For more information on P1 4G, visit http://www.p1.com.my