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21 April 2011

P1 AND UNIVERSAL STUDIOS HOLLER FURIOUSLY STRONGER, WIDER AND FASTER!

KUALA LUMPUR - Packet One Networks (Malaysia) Sdn. Bhd. ("P1"), Malaysia’s first and leading 4G wireless broadband service provider for the first time is teaming up with Universal Studios to offer P1 customers an exclusive premier of the hit movie Fast and Furious 5, also known as Fast 5 in conjunction with its latest Furiously Stronger, Wider and Faster campaign.

Michael Lai, P1's Chief Executive Officer said, "As the leading 4G broadband provider in Malaysia, P1 is getting stronger, wider and faster by the day. With improved backend infrastructure, enhanced network management and expanding P1 4G's coverage, our customers are noticing significant improvements in P1 4G's experience, speeds and service."

Lai added that Fast 5 draws similarities with the basic elements P1's spirit of not shying away from challenges and continuing to grow from strength to strength.

"There is a huge brand synergy showcased in this campaign in terms of speed, strength and being a challenger. This triggered the conceptualization of the association between P1 4G and Fast 5. The objectives of this co-branded campaign are to tap on the popularity of the enormously successful US$2 billion Hollywood Blockbuster movie franchise and target the audience that it attracts. Universal Studios on the other hand, has been in the business for more than 85 years bringing unique entertainment experiences to millions of people around the world. P1 is delighted to bring Fast 5 to our customers," he commented.

"P1 4G is built for broadband. Our customers are serious broadband users. They download an average of 12GB of data per month and that's equivalent to 3000 song downloads or 12 DVD quality movies! In just two and a half years since we first began operations, we have secured over 280,000 happy customers as at January 2011. This is a testament to our network strength and customer service focus," he said.

The Furiously Stronger, Wider and Faster campaign offers an exciting competition for new P1 4G subscribers to both P1 4G Home and On-The-Go packages. Fantastic prizes ranging from 5-star luxury holiday packages for two to Hong Kong, Bali and Phuket,to iPads, netbooks and cool digital cameras. Other prizes include exclusive tickets to the screening of the Fast 5 movie plus limited edition Fast 5 merchandize. Contest mechanics are simple. Upon registration, new subscribers only need to answer two easy questions and complete a slogan. The competition runs from now till 5 June 2011.

P1 is offering special data promo packages for the duration of this campaign and competition. The Home package is only RM49. Wiggy packages are available at RM10, RM20 and RM30 off normal subscription rates. The Fast 5 movie starring Paul Walker, Vin Diesel and Dwayne Johnson opens in cinemas end of this month. For more details, visit www.p1.com.my.

 


About Packet One Networks (Malaysia) Sdn. Bhd.

Packet One Networks (Malaysia) Sdn Bhd ("P1"), a subsidiary of Green Packet Berhad, is Malaysia's first and leading 4G telecommunications company with the country's widest WiMAX coverage.

P1 4G represents the first large-scale commercial 4G WiMAX deployment in Southeast Asia, and the first large-scale deployment of an 802.16e 2.3GHz WiMAX network outside Korea.

P1's goal is to bridge the digital divide by making access to the internet universal, ubiquitous and affordable for every Malaysian. P1 hopes to play a major part in realizing the nation's goal providing Broadband for All.
P1 is the winner of the Red Herring Asia's Most Innovative Private Technology Company in 2008 and is listed in the Malaysia Book of Records as Malaysia's first WiMAX telco (August 2008). In 2009, P1 bagged the MSC Malaysia APICTA Best of Start-Up Companies award. P1 is awarded the 2010 Most Promising Service Provider of the Year by the prestigious 2010 Frost & Sullivan Malaysia Telecoms Awards. P1's "Sudah Potong?" advertising campaign bagged gold at the highly coveted 2010 Malaysia Effie Awards. For more information on P1 4G, visit http://www.p1.com.my/
P1 is the converged communications pillar of Green Packet Berhad, which was founded in 2000 in the Silicon Valley. Green Packet Berhad is now headquartered in Kuala Lumpur, Malaysia and listed on the Main Board of the Malaysian bourse. It has over 1000 employees with nine operations across the globe. For more information visit: http://www.greenpacket.com