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3 March 2011

P1 INSTANT BROADBAND FOR THOSE 'GOTTA HAVE IT NOW!' MOMENTS

PETALING JAYA, Packet One Networks (Malaysia) Sdn. Bhd. ("P1"), Malaysia's first and leading 4G wireless broadband service provider launched its newest advertising campaign today. Aptly named 'Instant Broadband' - this new campaign is a no frills take on P1's mission in making 4G broadband more accessible, affordable and instantaneous for all Malaysians.

Michael Lai, P1's Chief Executive Officer, said, "This is a parody of Malaysians' love for all things instant and convenient! We'd like P1 to be the first name that pops into people's minds when they think of instant and wireless rich media broadband. In fact, hundreds of thousands of Malaysians are enjoying P1's instant plug and play 4G services at home and/or on-the-go."

Lai added that with demand for rich media content on the rise, P1 is the natural choice for serious broadband users looking for best value cost per gigabyte. On average, P1 customers download 10GB of data per month, that's equivalent to 20 movies or 2500 songs in a single month. "P1's deep and wide network has been designed to cope with our customer's desire to enjoy a rich media experience. We offer instant access to rich media such as You Tube and Facebook - fast and fuss-free, just the way our customers like it," said Lai.

In addition, P1's customer service reflects the 'instant' proposition through extending beyond the traditional medium of phone calls to online social media platforms such as Twitter. If customers require any assistance or advice, P1 strives to respond as soon as possible.

As a serious 4G service provider bearing its brand essence as innovative, unconventional and a challenger, P1 aims to amuse the public with a hint of fun and always at exceptional value. The 'Instant Broadband' campaign reaches out to all Malaysians via local dailies, on the Internet and at shopping malls within P1's coverage.

 


About Packet One Networks (Malaysia) Sdn. Bhd.

Packet One Networks (Malaysia) Sdn Bhd ("P1"), a subsidiary of Green Packet Berhad, is Malaysia's first and leading 4G telecommunications company with the country's widest WiMAX coverage. P1 4G represents the first large-scale commercial 4G WiMAX deployment in Southeast Asia, and the first large-scale deployment of an 802.16e 2.3GHz WiMAX network

P1's goal is to bridge the digital divide by making access to the internet universal, ubiquitous and affordable for every Malaysian. P1 hopes to play a major part in realizing the nation's goal providing Broadband for All. P1 is the winner of the Red Herring Asia's Most Innovative Private Technology Company in 2008 and is listed in the Malaysia Book of Records as Malaysia's first WiMAX telco (August 2008). In 2009, P1 bagged the MSC Malaysia APICTA Best of Start-Up

Companies award. P1 is awarded the 2010 Most Promising Service Provider of the Year by the prestigious 2010 Frost & Sullivan Malaysia Telecoms Awards. P1's "Sudah Potong?" advertising campaign bagged gold at the highly coveted 2010 Malaysia Effie Awards. For more information on P1 4G, visit http://www.p1.com.my/

P1 is the converged communications pillar of Green Packet Berhad, which was founded in 2000 in the Silicon Valley. Green Packet Berhad is now headquartered in Kuala Lumpur, Malaysia and listed on the Main Board of the Malaysian bourse. It has over 1000 employees with nine operations across the globe. For more information visit: www.greenpacket.com.