21 September 2010

Avaya and P1 Drive Business Profitability and Productivity in Malaysia
Avaya and P1 Collaboration Offers Total Communications Solution for Businesses

Kuala Lumpur- Avaya, a global provider of business communications applications, systems and services, and Packet One Networks (Malaysia) Sdn Bhd (“P1”); Malaysia’s leading 4G WiMAX telco sealed a Memorandum of Understanding (MOU) on collaboration today, that names Avaya as the preferred technology partner for P1 Next Generation Voice Session Initiation Protocol (NGV SIP) Trunking Service for enterprise markets.

The Avaya and P1 collaboration leverages on the two brands’ expertise and strength within their respective fields. The collaboration also allows the two companies to cross-market P1 NGV SIP Trunking Service coupled with Avaya Aura for large enterprises and Avaya Software Communications System (SCS) to small and medium businesses (SMBs).

The non-exclusive collaboration represented by P1 CEO Michael Lai and Avaya Malaysia Country Director Teh Chai Peng allows for organisations across all market segments to enjoy cost-effective, efficient communication solutions that increase productivity and drive competitiveness.

“Businesses today regardless of size are concerned more than ever about overheads, operations costs and greater productivity. Communication systems is one major area that can be significantly enhanced with the right solutions without costing an arm and a leg. For this, SIP trunking is increasingly becoming a requisite in any enterprise. It is fast replacing existing analogue or digital telephone lines with a data connection,” said P1’s Lai. “Once connected, organisations will see little change in the handling of phone calls but realise benefits and cost-effectiveness with P1 NGV SIP Trunking service.”

Customers migrating to P1 NGV SIP Trunking Service enjoy long-term cost-effectiveness as SIP trunks allow for greater flexibility and scalability. Typically, SIP trunks reduce operational costs by enabling the enterprise to eliminate hardware and recurring network charges associated with traditional Public Switched Telephone Network (PSTN) trunks. Additionally, P1 NGV SIP Trunking Service connects to any IP-enabled Public Branch Exchange (PBX), can complement traditional PSTN links and vice versa.

P1 is the first Malaysian 4G telco to provide SIP trunks with valid numbers — which are fixed numbers that allow for inbound and outbound Internet Protocol (IP) calls — with competitive international direct dialing (IDD) call rates to major cities worldwide.

Avaya’s Teh added: “This is a very exciting joint offering, apart from financial savings, P1 NGV SIP Trunking Service coupled with Avaya technology will drive competitiveness in businesses across industries. Avaya is committed to a people-centric approach to real-time communications, and our solutions enable a company’s employees to stay connected whenever, wherever and however they want — thus boosting staff productivity even outside the workplace.”

The Avaya and International Avaya Users Group survey conducted by Webtorials in May 2010 found that large enterprises can save some 23 percent in capital expenditures and another 33 percent in operating expenditures with Avaya Aura. Mid-sized enterprises typically save even more. Avaya requires 44 percent less personnel to monitor and manage their systems than top competitors.

In line with Avaya’s open-source technology and “wrap-and-embrace not rip-and-replace” ethos, customers can wrap their legacy communications infrastructure and embrace next-generation SIP technologies, thus lowering total cost of ownership. Organisations with SIP-enabled telephony systems are able to realise the benefits of Avaya Aura and Avaya SCS.

Avaya Aura is a breakthrough in business communications — a unified communications platform that enables on-demand collaboration and customer service — faster, with less complexity and at lower cost — anywhere in the world. Avaya Aura’s rich, user-friendly collaboration applications such as enhanced conferencing, messaging, presence services and instant messaging, can be accessed regardless of device, network or location.

Avaya SCS is a multi-award winning, innovative and truly open unified communications solution for small and medium sized businesses. Simple and easy to use, SCS seamlessly integrates virtually all communication devices and is able to communications-enable web based applications.

About Packet One Networks (Malaysia) Sdn. Bhd.

Packet One Networks (Malaysia) Sdn Bhd (“P1”), a subsidiary of Bursa Malaysia Main Board listed, Green Packet Berhad, is Malaysia’s first and leading WiMAX telco with the country’s widest 4G network and subscriber base.

P1 W1MAX represents the first large-scale commercial deployment of WiMAX in Southeast Asia, and the first large-scale deployment of an 802.16e 2.3GHz WiMAX network outside Korea.
P1’s goal is to bridge the digital divide by making access to the internet universal, ubiquitous and affordable for every Malaysian. P1 hopes to play a major part in realizing the nation’s goal – to have 50% broadband penetration by 2010.

For more information on P1, visit enquiries about P1 NGV SIP Trunking Service, please call 1-800-282-22

About Avaya

Avaya is a global leader in enterprise communications systems. The company provides unified communications, contact centers, data solutions, and related services directly and through its channel partners to leading businesses and organizations around the world. Enterprises of all sizes depend on Avaya for state-of-the-art communications that improve efficiency, collaboration, customer service and competitiveness. For more information please visit