14 September 2010

P1’s ‘Sudah Potong’ Ad Campaign Shortlisted for Prestigious Effie Awards

PETALING JAYA - Packet One Networks (Malaysia) Sdn. Bhd. (“P1”), Malaysia's leading 4G WiMAX service provider, has been nominated for the prestigious 2010 Malaysia Effie Awards – the marketing industry's highest honour, for the successful and effective marketing launch of its 'Sudah Potong' campaign.

The Malaysia Effie Awards is jointly organized by the Malaysian Advertising Association (MAA), Association of Accredited Advertising Agents Malaysia (4As) and Media Specialists Association (MSA), in association with the Malaysia External Trade Development Corporation (MATRADE). The awards ceremony will be held on October 2010.

As a finalist under the Malaysia Effie Awards 2010, P1 was pitted against numerous other established industry players across the nation and came out tops to be one of the most strategic and creative examples of how a brand can successfully connect with customers in an innovative, in-your-face, and out-of-the-box manner.

The 'Sudah Potong' campaign is undoubtedly a sexy and cheeky advertising campaign designed to attract the masses to P1's 4G wireless broadband service. Conceptualised together with Creative Juice-Sil, the 'Sudah Potong' campaign that ran from October to December 2009 captured the hearts of Malaysians with its humour, class and honesty. The campaign was a very intelligent brand direction for P1, as it educated consumers on the new 4G WiMAX technology, while urging consumers to select their broadband service provider wisely.

Acting with passion and pro-activeness, the campaign was extremely engaging and powerful, such that it doubled P1's subscribers within a short few months.

The 'Sudah Potong' campaign was so successful that P1 oversold its capacity throughout the country, and has remained a top-of-the-mind broadband advertisement since. P1 not only emphasises on advertising and marketing, but is also continuously enhancing and expanding its 4G network to serve customers' needs.

About Packet One Networks (Malaysia) Sdn. Bhd.

Packet One Networks (Malaysia) Sdn Bhd (P1) is Malaysia's first and leading WiMAX telecommunications company with the country's widest WiMAX network.

P1 W1MAX represents the first large-scale commercial deployment of mobile WiMAX in Southeast Asia, and the first large-scale deployment of an 802.16e 2.3GHz WiMAX network outside Korea.
P1's goal is to bridge the digital divide by making access to the internet universal, ubiquitous and affordable for every Malaysian. P1 hopes to play a major part in realizing the nation's goal - to have 50% broadband penetration by 2010.

In May 2010, P1 was awarded by the highly coveted Frost & Sullivan Malaysia Telecom Awards The Most Promising Service Provider of the Year.

P1 is the winner of the Red Herring Asia's Most Innovative Private Technology Company in 2008 and is listed in the Malaysia Book of Records as Malaysia's first WiMAX telco (August 2008). In 2009, P1 bagged the MSC Malaysia APICTA Best of Start-Up Companies award.

For more information on P1, visit

About WiMAX

WiMAX is an abbreviation of Worldwide Interoperability for Microwave Access by the WiMAX Forum. It is a standard-based technology enabling delivery of last mile wireless broadband access as an alternative to cable and DSL. It is expected to enable quad play (voice, video, internet and mobility). WiMAX enables deliverables of bandwidth between two points or between a point to multipoint to customer. The usage of WiMAX requires certain bandwidth of spectrum to be allocated to the service provider, in accordance to the channelling plan approved and published by MCMC.